Meltwater: Meltwater is one of the OG social listening and management platforms, founded in 2001. NetBase Quid: A consumer market intelligence platform that analyzes trends for competitive intelligence, technology solution, and crisis management. Talkwalker: Talkwalker uses AI to help you listen and better predict changes in consumer behavior for “speeding up the time it takes for you to find changes and adapt”. Their sophisticated platform allows you to search, segment, analyze, and act on historical and real-time social conversations using the power of AI.ĭigimind: Social insights that focus on real-time monitoring of campaign engagement, optimization and ROI. The 11 best social listening tools of 2023īrandwatch: Brandwatch’s tagline touts they are the #1 consumer intelligence platform. How you can optimize social listening by integrating with Silhouetteġ.The difference between social listening and social audience insights.The 11 best social listening tools of 2023.In this blog, we’re going to cover 3 main things: ![]() Today, it’s a billion dollar industry and an integral part of a solid marketing strategy-with over 80% of marketers using more than one social listening tool and a third of them investing more than $100K into the capabilities.Īnd while there’s no shortage of options, not all social listening tools are created equal. ![]() ![]() A few years back, social listening tools were a scrappy thing marketers leveraged to get a leg up on trending topics their audience engaged with.
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